Hotel Shilla is a South Korean operator of luxury hotels and duty-free shops. It is a member of The Leading Hotels of the World. Bu-Jin Lee is the current general manager and CEO of The Shilla.
Hotel Shilla started operations in March 1979 at the direction of Lee Byung-chull, founder of the Samsung Group. It has been expanding into the commissioned management of fitness facilities as well as into the restaurant business. The Shilla focuses on „the harmony and beauty of modernism and tradition“. They have hotels located in Seoul, Jeju, and Suzhou, China.
In January 2008, The Shilla was selected as one of the top 500 hotels in the world by Travel & Leisure.
The Seoul hotel reopened to the public on August 1, 2013 after seven months of renovations, featuring the first year-round outdoor pool in Seoul („Urban Island“) and the Shilla-Sitaras Fitness Center.
There are two Presidential Suites at the Shilla Hotel, in Jangchung-dong, Jung-gu: the 280.9-square-metre south wing with a blend of traditional Korean decor and the 390-square-metre north wing with a Parisian palace decor.
The fitness center, affiliated with Sitaras Fitness, is equipped with a digital measurement room, a first in Korea, and provides a differentiated fitness coaching service using a smart coaching system. A fitness program is customized for each client according to the results of a physical fitness assessment for systematic management.